Her August partnered with Phlur to produce three distinct campaign shoots for the brand’s cult-favorite fragrances—Tangerine Boy, Father Figure and Mood Ring. Each fragrance had its own story to tell, and our role was to bring those narratives to life visually, through full-scale production, casting, and creative alignment.
These campaigns rolled out across key retail partners including Sephora, Selfridges, and Space NK—designed to stop shoppers, spark curiosity, and sell scent through story.
PHLUR SCENT SERIES
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Tangerine Boy leaned bold, bright, and kinetic—an irreverent scent with punch and personality. We built a color-forward world to match: sharp styling, expressive casting, and playful energy captured through motion and stills.
TANGERINE BOY
Candy canes cotton candy dragée halvah marzipan candy canes. Cotton candy jujubes halvah marzipan carrot cake. Bonbon jujubes candy sugar plum toffee. Ice cream lemon drops candy fruitcake muffin cake marzipan marzipan. Cake marzipan ice cream halvah cheesecake. Caramels chocolate pastry chupa chups lolli bonbon jelly cake.
Mood Ring, by contrast, was fluid, hazy, and surreal—a scent designed to shift with the skin. Our production leaned into softness and atmosphere, using movement, light, and tone to create visuals that felt emotional and dreamlike.
MOOD RING
Father Figure flipped the narrative—spotlighting a circle of powerful women handpicked by founder Chriselle Lim to represent the strength, sensuality, and elegance of the scent. We created a shoot rooted in admiration and female presence, with authority in both styling and tone.
FATHER FIGURE
