An iconic venue. A first-of-its-kind experience. We partnered with Nike LA to transform the Rose Bowl Stadium into an immersive run and celebration, inviting guests to experience Nike’s latest running innovations in motion. Runners laced up in their choice of Vomero Plus, Structure 26, or Pegasus Premium and completed a 5K through the field and tunnels—surrounded by bold color, movement, and custom design moments woven throughout the stadium.
NIKE RUN THE ROSE
The experience ended where it began: in community. A private after-party under the stars turned the courtyard into an open-air lounge with music, recovery stations, and curated details throughout. From run to dance floor, every touchpoint was designed to feel electric, effortless, and unforgettable.
THE POWER OF CHOICE
