Saltair’s haircare launch marked a major brand moment—bringing their sensorial, ingredient-driven products into Target and online. Led by model and founder Iskra Lawrence, Saltair is rooted in body diversity, self-expression, and redefining beauty standards. Her August partnered with the Saltair team to translate that mission into a dynamic, multi-day campaign that felt both expansive and personal.
Bringing the Brand to Life
SALTAIR LAUNCHES NEW HAIRCARE
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Our team led full creative production—from assembling the right crew and casting diverse talent to overseeing on-set direction for both photo and film. Working closely with Saltair’s internal creatives, we ensured every shot aligned with the brand’s voice: inclusive, clean, aspirational, and never overproduced. The campaign was designed to reflect real people, real hair textures, and real individuality.
Beauty, Without Boundaries
The content rolled out across digital, retail, and social—supporting Saltair’s launch in Target with high-impact visuals that felt fresh and fully aligned. From movement-driven film moments to expressive portraits, the campaign celebrated more than just product. It was a reflection of the brand’s larger ethos: modern beauty, without boundaries.
The content rolled out across digital, retail, and social—supporting Saltair’s launch in Target with high-impact visuals that felt fresh and fully aligned. From movement-driven film moments to expressive portraits, the campaign celebrated more than just product. It was a reflection of the brand’s larger ethos: modern beauty, without boundaries.
Full-Scale Launch Support
