Her August has partnered with UGG over multiple seasons to concept and produce campaign work that speaks to the brand’s evolving identity—celebrating comfort, style, and everyday moments through a fresh, modern lens. Known for its laid-back California roots and iconic silhouette, UGG continues to expand its reach into lifestyle and streetwear, with collections that resonate across generations.
UGG SEASONAL CAMPAIGNS
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Working closely with the in-house brand team, we led creative from the earliest stages—previewing product, shaping the vision, and developing campaign concepts that balance approachability with edge. From casting and on-set art direction to social cutdowns and post-production, we oversaw every detail of execution to ensure cohesion across platforms.
Across campaigns, attention to detail was everything—from the way pieces were styled to how talent moved on set. We collaborated with influential stylists and carefully cast talent that reflected UGG’s evolving brand voice: inclusive, confident, and effortlessly cool. By integrating up-and-coming creators and culturally relevant faces, we helped shift perception and position the brand as a style-forward staple across age groups.
Shot by longtime collaborator Luke Wooden, these campaigns focused on UGG’s family collections—highlighting real connection, effortless styling, and signature footwear reimagined for the now. The result was a body of work that deepened the brand’s visual storytelling and invited a new, style-savvy audience into the world of UGG.
Beyond the visuals, Her August played a key role in shaping seasonal messaging—developing lookbooks, taglines, and campaign copy that aligned with product stories and broader brand strategy. Whether it was a family drop or a streetwear-inspired collection, every campaign was approached with intention and clarity—designed to drive emotion, spark connection, and reinforce UGG’s place in the modern wardrobe.
